I often get this question and this is what I have to say. Round brilliant diamonds are the most popular and they have tradition on their side, they never go out of style. I believe this is because they have more brilliance and scintillation than any other shape.
The round brilliant is perfectly symmetrical and this allows the light that enters the diamond to reflect and refract better than any other shape. So what is the second most popular diamond shape? It has been the princesc cut for the last 10 to 15 years but now the princess is giving way to the cushion modified. If you have any more questions about diamond shapes please give us a call!