diamond store

Things To Look For In An Online Diamond Store

There is a good chance that you have been to a few online shops. You have probably noticed that you shop at only a few of them – out of the thousands of options that are available. The reason for this is simple – your favorite online store is your favorite because the website is easy to use and easy to shop on. If you get stuck, feel like the payment gateway is not safe or if the site isn’t pretty, you may not come back. This is why you want to find an online diamond store with a few critical tenets. Here are some things to look for on in an online diamond store.


Intuitive browsing

One of the most important factors to look for when you are exploring online diamond stores is intuitive browsing. This is crucial, because you don’t want to feel like you are in a maze. Not only should there be a perfectly visible and easy-to-click navigation bar, there should also be a site map, and all other navigation should be clear and should take you to the next page of the website based on the button you click.


Advanced search capabilities

Another critical factor to look for is advanced search capabilities. Sure, you should be able to find something in a blog, but you should be able to find diamonds that may not be available on the site. For instance, North American Diamond Brokers has an advanced diamond search section that will allow you the opportunity to toggle specifications on cut, color, symmetry, carat and more. When you get your specifications down, all you have to do is click “search” and you’ll get a number of responses, customized for you.



A good online diamond store should also be a well of knowledge. If you are new to the world of buying diamonds, there should be detailed tutorials, videos and even a blog section where you can learn everything there is to learn about the world of diamonds. Indeed, if you are about to put down a lot of money for a diamond, you should know everything there is about diamonds – particularly the diamond you are interested in – before you buy. This is also the case when you are selling a diamond through a diamond brokerage service.

A Detailed Summary of Designers

An online diamond store should also have a list of all the designers that they carry. In some cases, you may not want to buy directly online, but having a menu of all the offerings will give you the comfort and convenience of choosing the diamond ring you want and then calling in and making an order, but then again not everyone is brave enough to purchase a ring online, so you may want to find out if there is a physical location.


Clean, brightly lit imagery

On top of everything, you want to look for professional imagery. If a website doesn’t have clean, brightly lit product photography, you may want to continue searching. The truth of the matter is that poor image quality is indicative of an online diamond store that doesn’t have its act together.

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