When you purchase a diamond, you want to go someplace where the jeweler is a graduate gemologist and highly knowledgeable. If you are a novice, this can often be difficult, because you have to do a lot of research. When you do your research, you will find a lot of retailers around your city or community. What you won’t find, though, is the rundown on the type of jewelers you are going to be dealing with. Knowing the type of jeweler you are going to encounter at various retail locations will allow you the opportunity to make much smarter buying decisions. Here are the five types of jewelers you need to know about.
1. The estate jeweler
If you want a vintage diamond engagement ring or any other type of antique jewelry, you probably want to go to an estate jeweler. If you want new jewelry, this is not the jeweler you are looking for. Indeed, estate jewelers are incredibly knowledge about vintage diamond cuts and they may be able to help appraise your heirloom jewelry.
2. The chain jeweler
The chain jeweler is possibly the quickest and easiest way to purchase diamond jewelry, but they also tend to charge the most. A lot of chain jewelers are located in malls and other retails areas – and they often have the lock down on a certain corner of the market. For instance, they often design their own diamond cuts. One of the disadvantages, though, is that many of the diamonds aren’t great investments. Moreover, you may not get the same personalized service that you would get at a family-run boutique diamond jeweler.
3. The boutique jeweler.
The boutique jeweler is often a family-run operation and there is usually only one location. Moreover, boutique jewelers, like North American Diamond Brokers, have been family-run for multiple decades and multiple generations. The great thing about shopping for diamond jewelry at a boutique is that you get direct service and you can often go back to get your jewelry maintained or repaired if there are damages. Also, you can stay in touch with a boutique diamond jeweler if you need to sell your diamond back.
4. The online jeweler.
The online jeweler is a hazy Wild West of sorts. In some cases, you may run into a chain retailer masquerading as a boutique jeweler online. In other cases, the major name-brand chain retailer is quite open and will have hundreds of selections at handsome prices. Then there are boutique jewelers who stay true to their values, but in a digital format – this is what you will find with North American Diamond Brokers. Before purchasing diamond jewelry online, it is important to do your research, so that you know what type of a business you are working with.
5. The tourist trap jeweler.
Last, but not least (okay maybe least), there is the tourist trap jeweler. These are jewelry houses that try to capitalize on the spur of the moment nature of tourists. It can feel a little gimmicky and they push sales in a, well, pushy way. In the end, if you are looking for a diamond engagement ring, you probably want to steer clear of one of these places, because you may get stiffed.