5 Tricks That Big Jewelry Stores Have Up Their Sleeves

One of the downsides of shopping at a major retailer is that they have the money and the marketing power to create a number of gimmicks to persuade you to buy. However, what you thought looked amazing in the store, actually looks pretty dull when you get it into daylight or into light that isn’t refracted, diffused and filtered.

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The Illusion of Specialty Cut Diamonds and Why They Are A Bad Investment

Every kiss may not actually begin with, ahem, an unnamed diamond jewelry conglomerate. The truth is that major diamond conglomerates have a few cunning tricks up their sleeves to con uneducated or new diamond buyers. One trick has to do with the gimmick of “specialty cut diamonds” that promise to wow with hundreds of sparkly facets.

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5 Things Every Woman Wants for Valentine’s Day

Sometimes it’s okay to embrace clichés. As we get closer and closer to Valentine’s Day, you may be online looking for some last minute gift ideas. However, there is no reason to fret, because there are a few classic gift ideas that you can never go wrong with. Not only that, but a lot of these gifts are easy to acquire last minute, so you won’t need to go on some epic search. If you want to give that special someone in your life a classic, heartfelt Valentine’s day, you have to first cover all the bases. Here are five things that every woman wants for Valentine’s Day.

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5 Ways To Really Take It To The Next Level On Valentine’s Day

There are only so many times that you can get your girlfriend or wife a box of chocolates before it starts to get tedious and boring. The same goes for roses or even a gift certificate for a massage. This Valentine’s Day is the perfect time to step off the ledge and get her something that will blow her mind – something that will have her hysterically crying with joy. Who knows, you may even get an awesome viral video out of it. Here are five ways to really take it to the next level on Valentine’s Day.

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